Like a baby who wakes up cooing instead of crying because they know how to comfort themselves, Selfmade is a beauty product that seeks to help its users soothe themselves.īut couldn’t any product and any beauty routine do that? In this way, Selfmade offers an attempt at self-soothing. “Regulating our ability to effectively know if we’re in ‘ fight or flight’ and then managing that can prevent us from having an overtaxed nervous system that’s constantly producing stress hormones that impact our skin.” “If we’re flooded with distressed hormones, it affects our skin,” says Avent-Jonshon. The goal of Selfmade is to connect something as simple as caring for yourself with regulating your emotions and mental health to lessen the effects of stress. That connection is what psychodermatology is all about. When you see an errant pimple or an eczema flare on your abdomen, you may instinctively intuit the connection between your outer presentation and your inner state of being. While the word “psychodermatology” is new, the concept is not. This can include a multitude of skin conditions, like: “Psychodermatology is the concept of how our skin is impacted by the things we experience psychologically and how it shows up in our skin,” says Avent-Johnson. As one of the experts working with Selfmade, she says the product line is grounded in the science of psychodermatology. Jeshana Avent-Johnson, Psy.D., specializes in mental health with a focus on intimacy and sexual well-being. What’s more, Selfmade products encourage users to look beyond their own reflection in the mirror to connect with what’s happening in and to their bodies: specifically their skin. In founding Selfmade, Lee has brought to market three skin care products that exfoliate, hydrate, tone, and moisturize. In that crisis, she found clarity about her role in the beauty industry. Lee said the impetus for Selfmade came out of her own experience working at the heart of the beauty industry while also battling a mental health crisis. What if self-care was grounded in self-love? A practice that nourished your body, refreshed your mind, and provided a salve for your weary soul?Ī socially conscious beauty brand founded by Stephanie Lee and science-backed by a team of doctors, Selfmade’s goal is to connect the act of self-care with the mindset of self-love and self-worth. If you’re stressed out because of your job, your children, your relationships, systemic racism, institutional oppression, or any number of internal and external factors, running a bath can seem like more of a burden than a gift.īut what if self-care didn’t feel like a chore you had to complete, another tick off your endless to-do list, or a multi-step routine copied from an influencer that doesn’t actually work for your real life? Think low lights, flickering candles: a veritable home spa awash in an amber glow. Sure, there’s something centering about luxuriating in water filled with bubbles and scented Epsom salts. Share on Pinterest Photography by Selfmade, Design by Alexis Liraīaths are a popular self-care practice often touted on social media.
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